Networking

Networking has recently become a very popular-and very powerful-concept.  It can benefit individuals who are working within a sales team, as well as startups, the unemployed and those who are seeking new opportunities.  Networking is an excellent way to meet new people in both social and business contexts to achieve personal and professional goals while having fun.  There are many types of organizations and based on your intentions, finding the right one is integral in making the experience positive and valuable.  Some examples of these groups include:

1.       Strong contact networks such as BNI where you meet weekly, give updates on your business and send referrals to the members.
2.       Casual contact networks such as the chamber of commerce wherein meetings are usually held monthly and relationships are built.
3.       Service organizations such as the Rotary club or HR/PR/ Technical and other knowledge networks.
4.       Social/Business organizations which could include a singles group or a neighborhood group such as Lincoln Park Young professionals.
5.       Online networks where the event takes place without having to leave your office or home computer (Blitztime.com, for example).
“Where do I begin?” is usually the first question.  I recommend searching the following sites for groups in your area and opportunities that fit your budget and needs:
1.       Meetup.com
2.       Networkingmonkey.com
3.       Biznik.com
4.       Blitztime.com (online networking through your computer and phone)
5.       Linkedin.com
6.       Join a Yahoo! Group; BNC is excellent for Chicagoans

“How do I prepare?” is often the next question and the answer is simple:

1.       Know your intention
2.       Come prepared with an elevator pitch
3.       Bring business cards

“What happens next?” and “what is the secret?”:

1.       Share first!  Be sure to ask others about their business and their ideal client so you can follow up with a resource, tools or a referral.  If you want others to remember you and refer potential clients or business opportunities, you must be the first to give.
2.       Follow up with everyone and ask them if they’d like to meet for coffee.  This will give you an opportunity to get to know them better and understand their needs.  Then come up with a “stay in touch” process for following up periodically.

Networking is simple however there is also a science to being successful.  Be sure to look out for others and in return, others will look out for you.